Guide for build plan for STO marketing: Security token
In the current scenario, the most common or essential component for the technological sector is blockchain & cryptocurrency. It has been seen that ICO is growing very fast all over the globe. In fact, most of the businessman wants to invest in this technology through which they will attain advancement stage in their business. It’s a long time now since the introduction by ICO & there is many people who know about it & its related conceptualization. The further stage for every industry is STO marketing & the predominant strategy is ICO.
Enhancement in the cryptocurrency market
The market of cryptocurrency has risen in present scenario after 2017 December, the overall capitalization of the cryptocurrency market was 326.5B $, but after the 1 January, the gap was reduced & enhance to the 629.5B $. The graph of the market was enhanced recently and huge investors have been seen in the year 2018.
Introduction to STO marketing
STO defines as the next trendsetter in the industry of cryptocurrency which mainly defines value, voting rights, a stake in the specific organization. STO can be elaborated as Security Token Offering. Tokens seem to be essential for an asset as they can act as money or gold and with the tokens, you can easily change things. Hence, the token’s security is also an important platform, so STO is introduced, & this seems to be the advanced step from the ICO. They are overall backed by the assets of the real world.
Marketing of STO
Marketing of STO does not seem to be an easy task & even though SEC which stands for Securities & exchange Commission allows the issuers to broad the solicit & advertise all offer which also consists of some factors that can be defined as:
- Sellers of the token should verify all buyers & cross-check about their status.
- All process of buying in offering should give out the profit credits to the particular investors.
- There are some other conditions related to Regulation D that should be maintained and followed.
Overview of the regulation D
Regulation D is defined as section 506 © which stated that token selling is banned & as per this section, users are not permitted to advertise like ads in radio, seminars, newspapers, and many more. This doesn’t allow for any type of advertisement. This system also banned the organizations to conduct the meetings which organized issuer who invited by general advertising.
Now you are thinking that all of the marketing ways are getting close but it is not. There is a number of mediums of marketing of STO which can be: your security tokens also have an appealing look but the investors have to attempt by themselves.
How your research for marketing should be?
For STO marketing, there should be appropriate planning & planning work mainly has three pillars & seems to be the backbone of every successful marketing. These three pillars can be defined as:
- Research for STO market
- Consulting for STO market
- Planning for STO market
Various ways for STO marketing
Various ways of STO marketing can be defined as:
1. Target to the appropriate customer
2. Deal marketing
3. Proxy marketing
4. Networking
5. Appropriate partner exchanges
Read more: How Change the Automotive Industry
1. Target to the appropriate customer
It seems to be essential to attain & target the correct people or customers. Your point of a target should be the correct and appropriate audience. In order to attain the successful sales rate of security tokens, this step plays a vital role to target the appropriate group for income.
2. Deal marketing
In order to sell out the token, there is a requirement to have full documentation & you also have to enable the reports to respond frequently. Some most common steps seem to be important in dealing that can define as:
- Properly reach out to the audiences
- Always keep and maintain the documentation of confidential information.
- Prepare a generic teaser that completely covers all important things in short.
- Appropriate database related to the potential investors & buyers.
3. Proxy marketing
Proxy marketing seems to be the best solution for security marketing because their marketing cannot be done directly. So, you are not able to do direct marketing and the best way is proxy marketing. This trick can be used in form of an appropriate feature whether online or offline depends on the organization’s requirement. They can also mark all presence through magazines & newspapers.
4. Networking
Networking seems to be the important part for the tokens selling as according to this; buyers prefer their reference and this will lead to avoid the unwanted mess. In this, the linking of networking plays a vital role. For better publicity, you have to go and attend the events of crypto, seminars & also be crypto members which seem to be an imperative part.
5. Appropriate partner exchanges
The blockchain medium has simplified the way of security tokens. Mainly, it seems that with the name of tokens investors which scared off by partner name as they are also scared of massive type of theft that deals with the commitments.
In a bottom line
In the case of blockchain marketing, its presence is not tough because it comes up with cryptocurrency technology but this software works very precisely and smoothly. Blockchain seems to be a secure platform & it is also used to record the data of transmission. All marketing can be done as per the use of products & there is no foundation for software promoting.
With the advancement in technology and time, there are several companies based on blockchain & people are also searching to hire a blockchain app development company that will offer the advanced & effective feature in order to make compatible as per the market. If you are also looking for a blockchain app development company then contact us at Mtoag technologies. We have the best-experienced expertise that offers the best client services and all deal with the marketing industry.
